personalized recommendation

DataFunSummit

Sep 3, 2021 · Artificial Intelligence

Personalized Marketing Platform for Travel: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy

This article presents Alibaba Fliggy's personalized marketing platform for travel, detailing its multi‑scene architecture, user‑session modeling, graph‑based recommendation algorithms, cold‑start strategies, cross‑domain user mapping, and a hierarchical travel‑play tag system that together enable large‑scale, real‑time, thousand‑person‑one‑face marketing.

Cold StartTravelgraph neural network

0 likes · 20 min read

Personalized Marketing Platform for Travel: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy

DataFunTalk

Aug 3, 2020 · Artificial Intelligence

Personalized Marketing Platform for Travel Scenarios: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy

This article presents Alibaba Fliggy's personalized marketing platform for travel, detailing its architecture, scenario and functional abstractions, user‑modeling pipelines, full‑stack traffic control, cold‑start techniques, cross‑domain mapping, heterogeneous graph modeling, and a hierarchical travel‑play tag system to achieve thousand‑person‑one‑face recommendation across daily and promotional scenes.

Cold StartTravelgraph neural network

0 likes · 22 min read

Personalized Marketing Platform for Travel Scenarios: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy