Intelligent Interactive Practices for Multimedia Live Streaming: Insights from Taobao Live
The talk outlines Taobao Live’s rapid growth and three‑layer interactive architecture—dynamic AI‑driven marketing tools, human‑computer interaction features such as facial and gesture recognition, and intelligent operations that score fan intimacy—to deliver low‑latency, AI‑enhanced streaming with innovations like virtual backgrounds, product recognition, and an automated live‑assistant.