Topic

e-commerce

Collection size
522 articles
Page 27 of 27
Baidu MEUX
Baidu MEUX
Nov 8, 2022 · Product Management

How Baidu Hotel’s Price‑Comparison Design Boosted User Conversion

This case study details Baidu Hotel’s design process for a price‑comparison feature, outlining market background, user research, strategic touchpoints, competitive analysis, and three implementation phases that together enhanced perception, built cognition, and reinforced memory, ultimately improving conversion rates.

Case StudyUI designUser Experience
0 likes · 11 min read
How Baidu Hotel’s Price‑Comparison Design Boosted User Conversion
58UXD
58UXD
Jan 17, 2024 · Product Management

How Dropping Commercial Clutter Boosted User Satisfaction and Revenue for 58 Yellow Pages

Facing stagnant traffic in 2023, the 58 Yellow Pages design team applied first‑principles user research to strip commercial noise, redesign icons, list and detail pages, and introduce targeted merchant features, resulting in markedly higher user satisfaction and a revenue surge on both the consumer and business sides.

Case StudyCustomer ExperienceDigital Transformation
0 likes · 6 min read
How Dropping Commercial Clutter Boosted User Satisfaction and Revenue for 58 Yellow Pages