360 Security's 2018 Half-Year Report: Revenue Growth, IoT Expansion, and Strategic Innovation

On August 28, 360 Security Technology Co., Ltd. released its 2018 half‑year report, showing a 13.95% year‑over‑year increase in operating revenue to 6.025 billion yuan and an 8.95% rise in net profit attributable to shareholders to 1.537 billion yuan.

The company emphasizes its "one point, two wings" strategy, with security as the core, and IoT and content as the two wings, leveraging its extensive security data, brand value, and user base.

Key point 1 – Security business continues to lead: 360 deepened its internet security offerings, innovating products and providing solutions for national cyber‑monitoring, achieving a 96.54% market penetration for PC security and 79.93% for browsers, with over 5.12 hundred million monthly active PC users.

Key point 2 – Commercialization performance: Advertising and service revenue reached 4.752 billion yuan, up 24.16% YoY, driven by programmatic advertising, AI‑enhanced targeting, and a growing ecosystem of search, navigation, and media partners.

Key point 3 – IoT product portfolio: 360 expanded its smart hardware line—including routers, cameras, dash cams, robots, watches, and locks—connecting billions of users and generating approximately 5 billion yuan in revenue, an 8.65% increase.

Key point 4 – R&D investment: Over 1.1 billion yuan was spent on research and development, resulting in more than 11,000 patent applications (over 3,200 granted) and recognition as a leading contributor to Microsoft’s security ecosystem.

Key point 5 – Industry and policy support: With China’s internet user base exceeding 800 million, 360 launched the "Security Brain" platform, integrating AI, big data, cloud computing, and blockchain to provide city‑level security services and advance the national "big security" strategy.