6 Inspiring Mobile App Design Cases That Boost User Engagement

Welcome to the Tuesday Light Sharing column, where we present recent online cases worth learning, helping you discover inspiring designs and get new ideas.

1. Taveloka – Clever and Fun Brand Promotion

Taveloka is a global travel and ticketing platform. Each time the app is reopened, the top search bar plays an animation combining the brand name and logo, reinforcing brand memory.

1. Search bar brand animation enhances brand recall: Repeating the brand name with logo deepens user memory and recognition.

2. Visual flow guides attention: The animation also draws users to the search bar, encouraging itinerary searches.

2. TooGoodToGo – Simple Conversion, Carbon Energy Made Easy

TooGoodToGo is a surplus food “mystery box” app that reduces food waste by letting users buy unsold food at a discount.

1. Light, fun icon animation captures attention: Hand‑drawn style icons on the personal page add visual interest, with subtle stroke‑following animations during content switches.

2. Replacing unfamiliar concepts with familiar equivalents: The app converts avoided CO₂ emissions into everyday units such as phone‑battery charges, coffee cups, or shower time, making the impact easier to understand.

3. Swiggy – Group Order Feature Simplifies Sharing

Swiggy, an Indian food‑delivery platform, introduced a Group Order function.

Visualized group ordering conveys: Animated onboarding lets users quickly grasp the feature without reading long text, lowering the learning barrier.

4. Airbnb – Making Waiting More Tangible

Airbnb uses 3D‑style micro‑animations during payment waiting, simulating a card swipe to create a realistic, engaging experience.

1. Payment realism: The animation adds a sense of real‑world payment.

2. Making wait fun: It eases anxiety, enhances overall payment experience, and builds goodwill.

5. Hostel – Small Tweaks Improve Choice Efficiency

Hostel, a global youth‑hostel app, displays individual room and bed prices directly in the list, enabling quick comparison.

1. Pre‑displayed prices streamline comparison.

2. Avatar + flag helps filter target hostels. Shows reviewer nationality for authentic, diverse feedback.

6. WayAway – Breaking Norms to Find Low Prices Faster

WayAway, an OTA focused on low‑price bookings, centers its design on price discovery.

Price filter, one‑click hotel targeting: The list page hides other filters, offering an intuitive price slider with instant results.

That’s all for this design sharing. The cases and insights come from the ZhiXing UED team. We’ll continue to explore and apply these methods to improve the ZhiXing app.