Alibaba Entertainment Data Platform: The Journey Ahead
The presentation outlines how Alibaba's entertainment data platform has evolved to meet the real‑time, low‑cost, and scalable analytics demands of campaigns such as Double 11 and 618, detailing its architecture, real‑time processing, pre‑computed data cubes, practical design choices, and lessons learned from implementation challenges.
近些年，随着双11、618等各种营销活动的常态化，传统的离线数据分析已无法满足强实时性的数据分析需求，且各业务都迫切需要数据驱动增长，这就对数据平台提出了更灵活、高效稳定、低成本的要求。
本次分享将介绍阿里巴巴文娱数据平台的前生今世，包括实时计算、预计算数据立方体、数据平台的架构设计以及实践中的思路和趟过的坑，希望对大家有所启发。
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