Building a Technology Brand at Qunar: Insights from TC Chair Wang Zhimeng

In 2021, Qunar's technology team faced dual pressures from the pandemic and rapid business changes, yet successfully completed technical upgrades, transformations, and efficiency improvements while also launching a comprehensive technology brand initiative that attracted thousands of engineers and garnered recognition from industry media.

Wang Zhimeng, who joined Qunar in 2013 and serves as the chair of the Technology Committee, emphasizes that a strong technology brand combines hard technical capability with soft influence, helping attract talent, boost internal pride, and reduce turnover.

Key achievements include launching over 20 Qunar‑specific technical courses, live streaming them for free, participating in dozens of national tech conferences, and collaborating with dozens of internet companies, thereby showcasing Qunar's technical depth and positioning the company ahead of peers.

Wang also highlights the formation of the ITCP Alliance with Zhuanzhuan Group as a second‑curve initiative to systematize and scale brand building across similar-sized internet firms, fostering joint events and knowledge exchange.

The interview discusses challenges such as industry bias against OTA companies, which the team addressed by demonstrating high‑concurrency solutions handling over 100,000 requests, proving OTA technical sophistication.

Qunar differentiates its external knowledge output by focusing on practical, implementation‑oriented content, sharing “magic potion” style guides that help other engineers solve real problems, especially in high‑concurrency and Domain‑Driven Design (DDD) topics.

Additional outreach channels include the "Qunar Technology Camp" Bilibili channel with over 2,300 followers and 34,000 views, and a deep partnership with GeekTime for publishing high‑quality technical articles.

Looking forward, Wang stresses the need for continuous innovation in content, channels, and systematic brand promotion to sustain the momentum of Qunar's technology brand.