Design Secrets from Meituan, Xianyu, Tencent Video, Didi & SF Express
This article showcases five practical UI/UX case studies—from Meituan's gamified review panel to Xianyu's emotion‑driven rating templates, Tencent Video's storyline effects, Didi's proximity vehicle animation, and SF Express's shipping template—highlighting how thoughtful design boosts user engagement and service quality.
Case 1: Meituan Delivery – "XiaoMei Review Panel"
Meituan introduced a gamified "XiaoMei Review Panel" where users act as judges to decide whether negative reviews should be displayed, turning the evaluation process into an investigative game that increases participation and perceived fairness.
Gamified interaction: Users enjoy a detective‑style experience.
Higher engagement: The third‑party review feels more impartial, encouraging daily active usage.
Case 2: Xianyu – "Zen Buyer" Evaluation Template
Xianyu optimized its rating system with three key UI improvements:
Animated feedback: Each rating type triggers a motion effect that conveys emotional tone.
Quick‑select options: Four core categories (product, communication, logistics, service) are selectable with a single tap, speeding up comment entry.
Guided prompts: Inline tips help users craft clearer, more accurate feedback.
Case 3: Tencent Video – Storyline Visual Effects
Tencent Video adds dynamic visual effects that sync with story moments, such as screen‑shatter animations during gun‑fight scenes, to:
Enhance viewing immersion.
Highlight key plot points.
Increase interactivity and user engagement.
Case 4: Didi – Proximity Vehicle Recommendation Animation
When recommending nearby vehicles, Didi shows a small acceleration animation, which:
Triggers emotional anticipation for faster‑arriving, higher‑priced rides.
Guides user behavior toward selecting premium options.
Case 5: SF Express – Shipping Template Service
SF Express offers pre‑built shipping templates that users can customize, providing:
Faster parcel entry by reusing saved templates.
Higher data accuracy, reducing errors.
Improved service quality through personalized, efficient processing.
The design team plans to keep exploring such real‑world examples to inspire future product improvements.
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Zhixing ZXD Design Center
The Zhixing Experience Design team (ZXD) leads innovative UX design and research for Zhixing Train Ticket, aiming to deliver smarter, more caring, and warmer product experiences.
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