Blockchain 9 min read

Designing a Blockchain Mini‑Program in One Month: Key Tips and Lessons

This article shares the practical experience of rapidly designing and launching the "Magic Jianghu" blockchain mini‑program, offering five actionable tips on collaborative design, information architecture, speed‑first development, modular UI, and focused visual reviews to help teams deliver blockchain products efficiently.

58UXD
58UXD
58UXD
Designing a Blockchain Mini‑Program in One Month: Key Tips and Lessons

In recent years, the "blockchain+" trend has surged from early hype to challenging realities, exemplified by the 58 Group's 2018 launch of the blockchain mini‑program Magic Jianghu , which connects merchants and users in a decentralized value‑exchange community.

Project Background

Magic Jianghu uses blockchain to protect user rights while enabling participants to earn and spend in‑app currency ("Yuanbao") through activities that increase their "power" (computational contribution). The app’s core assets are power, Yuanbao, and the "Magic Castle".

TIPS 1: Collaborative Design

Designers should involve the whole team early, gathering and organizing information collectively. Sketching together and iterating low‑fidelity prototypes helps surface problems quickly, fostering consensus and reducing conflict.

TIPS 2: Streamlined Information Architecture

By focusing the home screen on the three key elements—power, Yuanbao, and Magic Castle—and removing unnecessary pages, the design reduces cost and improves user experience.

TIPS 3: Speed First, Polish Second

Prioritize rapid delivery of functional prototypes; visual polish comes later. Designers need strong execution skills to produce high‑quality low‑fidelity mockups quickly, saving time for downstream development.

TIPS 4: Modular Design

During interaction design, collaborate with developers to understand constraints, then build a component library in Sketch for fast assembly of the product’s UI.

TIPS 5: Centralized Review and Lean Follow‑up

Conduct joint visual reviews with product, development, and interaction teams to catch pixel‑level issues early, ensuring consistency despite tight launch schedules.

Conclusion

New technologies typically pass through five phases; blockchain appears to be in the "bubble bottom" stage, heading toward stabilization. Despite challenges, the team successfully launched the app on schedule, and the shared tips aim to help others navigate fast‑paced blockchain product development.

References

"Lean Design" – Jeff Gothelf

"U Point 2" – Alibaba U Point Team

"The Absurdity and Reality of Blockchain Applications" – Tou Ding Hua Mao

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Case StudyDesignProduct DevelopmentBlockchain
58UXD
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58UXD

58.com User Experience Design Center

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