Different Types of Experiments in Search Scenarios
The presentation by Tencent PCG data product manager Wang Dongxing introduces A/B testing fundamentals and shares practical experiences with various search experiment methods—including regular A/B, vocabulary, diffAB, and interleaving—while highlighting common pitfalls and offering actionable insights for practitioners.
Wang Dongxing, a Tencent PCG data product manager with over ten years of experience in data product development, has built the Sogou search experiment platform from the ground up, handling data reporting, governance, and the creation of an empowering data platform.
The talk titled "Different Types of Experiments in Search Scenarios" will cover three main sections: an introduction to A/B testing, a practical sharing of various search experiment types (regular A/B, vocabulary experiments, diffAB experiments, and interleaving experiments), and a discussion of common problems encountered in search experiments.
Attendees will gain practical experience with search experiments, learn the principles and applications of advanced experiment types, and understand typical pitfalls and how to avoid them.
DataFunTalk
Dedicated to sharing and discussing big data and AI technology applications, aiming to empower a million data scientists. Regularly hosts live tech talks and curates articles on big data, recommendation/search algorithms, advertising algorithms, NLP, intelligent risk control, autonomous driving, and machine learning/deep learning.
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