Google Discontinues Country-Specific Domains, Redirects All Traffic to Google.com
Google is retiring its country‑code domains such as google.co.uk, automatically redirecting all traffic to the global google.com while still delivering region‑relevant results using IP‑based localization, preserving existing bookmarks through redirects, and continuing to comply with local laws and regulations in each market.
Google previously used country‑code top‑level domains (ccTLDs) such as google.co.uk to provide locally tailored search results.
It now plans to retire these ccTLDs, automatically redirecting every request to the global domain google.com.
Localization will continue to rely on the user's location (IP address and page geolocation), so search results remain region‑relevant.
Existing bookmarks to ccTLDs will still work via redirection, and the transition will occur gradually.
Google will also keep complying with local laws and regulations in each market.
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