Google Play Updates Developer Policy to Address Generative AI Content
Google Play has announced new developer policy requirements that will mandate apps using generative AI to provide reporting or labeling of offensive AI‑generated content, prohibit restricted content such as child‑abuse depictions, and limit photo and video access to functions directly related to the app’s purpose.
Google announced an update to its developer policy focused on generative artificial intelligence (AI) applications on the Play Store. Starting early next year, developers will be required to include a feature within their apps that allows users to report or label offensive AI‑generated content, enabling Google to use these reports for content filtering and moderation.
The policy also mandates compliance with Google’s guidelines that prohibit and prevent the generation of restricted content, citing examples such as any depiction of child abuse.
These changes apply to any app that utilizes AI chatbots, AI image, voice, or video generators. However, apps that merely use AI for content summarization or productivity enhancements are exempt from these restrictions.
Additionally, Google stated that future access to photos and videos by apps will be limited to purposes directly related to the app’s core functionality, meaning apps that do not regularly need such access will face permission restrictions.
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