How 58 Home’s New Mascot ‘Dun Dun’ Was Designed: From Concept to 3D Animation

01 Dun Dun Birth Story

58 Home’s “Dun Dun” is the newly launched mascot of the 58UXD user‑experience design center, positioned as a handy household service assistant. Design began in July and the activity is now live in the Home Selection app, where users can claim their own Dun Dun.

Creating a mascot requires aligning with the product’s brand DNA, embedding core values, and crafting a relatable story. The character must reflect the brand’s professional, safe, reliable, quality, and warm attributes while possessing unique visual traits that make it memorable.

02 3D Model Reconstruction

The 3D modeling phase focused on faithfully reproducing the sketch’s appearance and defining a fresh visual style. After extensive reference gathering, the team settled on a micro‑fleece texture to convey warmth, safety, and quality. The mop‑head incorporates a knitted material, and the hair is stylized to reinforce the character’s distinctiveness.

03 Scene Construction

To situate the mascot within the app’s growth system, an indoor home environment was chosen to reflect the typical setting of a mop and to emphasize warmth and family service. Simple furniture, bright windows, and green plants were selected, with the brand’s primary colors dominating and accent yellow highlighting details.

04 Interactive Animation Design

Static mascots lack personality, so a series of micro‑animations were created to accompany in‑app guidance. Idle, click, reward, and encouragement animations give Dun Dun a lively presence and reinforce user engagement.

05 World‑Building

A simple, fun storyline was crafted to give Dun Dun a living world without overwhelming detail. The short script centers on a single day’s event that showcases the mascot’s quirky personality and ties into the home‑service theme of the app.

Overall, the article documents the complete design journey of Dun Dun—from brand analysis and concept brainstorming to 3D modeling, scene creation, and interactive animation—illustrating how thoughtful design can enrich a product’s growth ecosystem.