How 58租房’s “Housekeeper Talk” Boosted Video Tours and Conversion Rates

Why Video Tours Matter

Traditional in‑person house viewings no longer satisfy busy urban renters. Video tours save time, break geographic barriers, provide authentic visual information, and showcase properties from multiple angles, thereby increasing trust and reducing information asymmetry.

Supply‑Side Process

The project’s success depends on a steady stream of high‑quality property videos. To achieve this, the team defined user‑focused shooting guidelines and talking points, covering layout, furnishings, external environment, added amenities, and other details.

Pre‑shooting : Structured content outlines, standardized vertical‑phone shooting posture, scripted narration for each scene, and a printable shooting handbook for agents.

During Shooting : Enforced vertical orientation, fixed scene order, guided narration, and added stabilization prompts.

Post‑shooting : An audit system checks videos against the standards, provides feedback, and ensures a high pass‑rate before publishing.

Display‑Side Enhancements

On the consumer side, the product adds a dedicated “Housekeeper Talk” slot and special landing page, marks listings with a clear badge, and optimizes video playback size and a rotating host avatar to highlight the narrated experience.

Business Impact

The primary KPI is connection rate. The team introduced discount prompts, pre‑chat questions, and strong call‑to‑action buttons to encourage renters to initiate contact.

Project Highlights

Key challenges included inconsistent video quality and uncontrolled creators. By embedding standards into the supply chain, the team dramatically improved video uniformity and overall user experience, upgrading viewing from a 2‑D visual to a 3‑D “visual + audio + touch” experience.