How AI is Transforming Consumer Finance: The Smart Farming Case Study

On September 16, the Financial Times, an authoritative media supervised by the People’s Bank of China, focused on AI application practice in consumer finance, using Instant Consumption as a typical case. It analyzed how financial institutions use AI as a core driver to solve inclusive finance service pain points, delivering warmer financial services to people’s livelihoods and providing a replicable practice sample for high‑quality industry development.

The report notes that over the past ten years, China’s consumer finance has grown rapidly, and AI large models, through scenario‑based and customized solutions, embed financial services into livelihood areas, especially in rural revitalization and assistance to vulnerable groups, making inclusive finance more grounded and warm.

Instant Consumption Smart Farming Digital Platform

The “Smart Farming” project, a typical “technology‑helps‑agriculture” case, leverages the company’s cloud services and AI strengths to develop a self‑built smart farming big‑data platform. It offers digital farm management and AI marketing functions, providing a complete digital transformation solution for farms.

In the mountains of Luoqi Town, Chongqing, the founder of Chongqing Yuangeng Ecological Agriculture Development Co. uses a phone to “call” each chicken. The system tags each bird, automatically counts them, and displays real‑time average weight and temperature.

“Thousands of chickens roam on the ground; relying on the naked eye to count them is impossible and takes hours,” the founder said, noting that the project enables “smart chicken‑raising.”

To date, the project has been deployed in 22 districts of Chongqing, creating over 1,600 jobs, providing farmers with RMB 1.6 million in loans, increasing farmer income by more than RMB 15 million, and generating over RMB 60 million in consumer‑assisted agricultural consumption through various marketing themes.

The ongoing “AI+” initiative deepens technology innovation and scenario integration in the consumer finance sector. Instant Consumption will continue to place AI at its core, deepen the “smart‑driven” and “temperature‑perceptible” service philosophy, improve service efficiency, expand service boundaries, and bring financial services closer to people’s lives, contributing continuously to high‑quality inclusive finance development.