How Alibaba’s Double 11 Media Dashboard Leverages Cutting‑Edge Data Technology
Alibaba senior technologist Luo Jinpeng explains how the company’s Double 11 media big‑screen platform evolved from chaotic early implementations to a robust, real‑time data system, detailing architectural redesigns, model refactoring, resource scheduling, and link reliability strategies that underpin its massive e‑commerce event.
Data Technology and Products Behind the Double 11 Media Dashboard
Luo Jinpeng, Senior Technical Expert at Alibaba
Alibaba’s Data Technology and Product team has been responsible for the real‑time computation of the Double 11 media big‑screen for several years. This talk reviews the technical evolution from early chaotic implementations to the current stable, high‑performance system.
Key topics include the overall architecture, model reconstruction, resource scheduling, and link assurance mechanisms that enable massive data processing during the Double 11 shopping festival.
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