How Alibaba’s Media AI Platform Revolutionizes Video Production

The short‑video market now exceeds 770 million users and a market value of over 200 billion CNY, but the industry suffers from a flood of low‑quality content and a scarcity of premium PGC material, making creative production both conceptually and technically difficult.

To address these pain points, Alibaba Entertainment launched the Media AI platform, a suite of AI‑driven tools designed to automate, scale, and personalize video production for both B‑side media operators and C‑side creators.

1. Dynamic Material Extraction

The platform analyses video at multiple granularities—frame, shot, and conceptual level—to automatically extract semantic tags such as "hug", "kiss", "funny", or "war". This enables creators to request, for example, "sweet moments of a specific idol" and receive a curated set of dynamic clips ready for further editing.

2. Intelligent Material Processing

Using AI, the platform builds a massive high‑definition dynamic material library. For example, street‑dance IPs are broken down into pose, movement, and cross‑scene assets with "hair‑level" detail, supporting both professional PGC workflows and interactive tools for live‑stream hosts.

3. Smart Editing Technology

The system can generate multi‑granularity story summaries and compress long videos into short, user‑tailored clips. By analyzing user preferences (e.g., "sweet" vs. "intense" storylines), it automatically assembles a "quick‑watch" edit that fits fragmented viewing habits while preserving narrative coherence.

4. Template Video Production

Creators can input a storyline or text description, and the platform automatically selects relevant video, audio, and voice assets to generate a complete video clip. It also extracts shooting templates from existing videos, enabling rapid production of stylistically similar content and supporting both B‑side IP generation and C‑side user‑generated videos.

5. Interactive Effects

The platform integrates AI with aesthetic rules to produce adaptive video formats (e.g., converting a horizontal clip into multiple vertical versions) and supports interactive playback features that enhance user experience while reducing operational costs.

Future Outlook

Alibaba Entertainment aims to further improve efficiency on the technology side, expand distribution tools, and collaborate with more B‑side PGC or MCN partners. By sharing its AI‑driven production capabilities, it seeks a win‑win ecosystem that delivers richer consumption experiences and new advertising opportunities for the entertainment industry.