How Automatic Design‑to‑Page Generation Boosts Build Efficiency by 40%
The article explains how the Tongtian Tower platform’s automatic design‑to‑floor generation, leveraging Sketch parsing and RELAAAY asset management, reduces page‑building steps, cuts construction time by 40%, and enhances flexibility for designers, operators, and merchants.
1. Project Background
The Tongtian Tower building platform is used for large‑scale promotions, channel pages, and daily activity pages, serving internal operations, procurement, merchants, and designers. To reduce cost and increase efficiency, the platform seeks to break traditional development barriers, allowing anyone to become a floor‑style producer. By linking design and construction, the system automatically recognizes design drafts and generates floor layouts, further improving production efficiency on top of the existing flexible canvas.
2. What Is Automatic Design Draft Generation
The automatic design‑draft‑to‑floor project focuses on one‑click generation of floor styles from Sketch and other design files. Designers and operators no longer need to manually match annotations and rebuild floors from scratch, dramatically lowering construction costs and delivering a smarter, more diverse floor‑building experience.
After the first phase, the solution was applied to the 618 promotion venue, achieving a 40% efficiency increase by automatically generating Tongtian Tower floors from design drafts.
3. Solution Overview
Starting Point
From the design draft, the goal is to improve page‑building efficiency by addressing core issues:
How to connect various platforms and reduce pre‑construction steps?
How to optimize the building workflow, upgrade interaction experience, and lower learning cost and time?
To solve these, we devised an overall scheme for automatic design‑draft‑to‑floor generation.
Core Design Philosophy
By fully utilizing existing resources and preserving user habits, we combine RELAAAY’s online asset management, the Tongtian Tower flexible floor building system, and design standards. This creates a platform that balances efficiency and flexibility.
Core Functional Flow
Create and upload design drafts in design software.
RELAAAY platform captures design‑draft metadata and syncs it to Tongtian Tower.
Tongtian Tower automatically recognizes the design draft and supports on‑demand adjustments.
Long‑term, the generated styles and pages can be stored for reuse.
4. Conclusion
Automatic design‑draft recognition and floor generation significantly improve building efficiency and create greater business value. Ongoing optimizations will further enhance canvas usability and enrich the material pool, enabling rapid, flexible, and accurate drag‑and‑drop assembly of personalized styles for diverse business scenarios.
We sincerely thank the RELAAAY team, Tongtian Tower design, product, development, and testing teams for their strong support and contributions. More content can be explored on Tongtian Tower.
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JD.com Experience Design Center
Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
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