How Baidu’s Script‑Driven Multimodal Digital Human Won the 2025 WIC Leading Tech Award

On November 6, 2025, the World Internet Conference Leading Technology Award was announced, and Baidu’s “Script‑Driven Multimodal Collaborative High‑Fidelity Digital Human Technology” received the honor, marking the company’s third consecutive win after 2023 and 2024, and making Baidu the only AI firm to achieve this streak.

The Leading Technology Award is an international prize targeting the most forward‑looking internet‑related innovations worldwide; this year 424 submissions from 34 countries were evaluated, and 17 projects were selected as annual winners.

At the ceremony, Baidu’s CTO Wang Haifeng presented the technology, highlighting innovations such as script generation that fuses multimodal planning with deep reasoning, real‑time dynamic decision‑making, self‑controlled speech synthesis, and ultra‑consistent high‑fidelity long‑video generation. These advances overcome challenges in multimodal real‑time collaboration and complex dynamic interaction, delivering digital humans with coordinated language, voice, and appearance, and offering “high emotional intelligence, strong interactivity, long endurance, and greater professionalism” that surpasses real humans.

More than 100,000 digital humans built on Baidu’s platform are deployed in e‑commerce, education, legal services, and other industries, cutting live‑streaming costs by 80% and boosting conversion rates by 31%. In a June 15 live broadcast featuring digital avatars of Luo Yonghao and Zhu Xiaomu, the technology powered a six‑hour ultra‑realistic stream that attracted 13 million viewers and generated over 55 million CNY in GMV.

Currently, the solution is applied in Baidu’s e‑commerce scenarios for celebrity, book, and health live streams, helping merchants expand sales channels, reduce costs, and improve operational efficiency. Digital humans can stream 24/7, increasing product exposure and sales opportunities, thereby enhancing economic benefits.

Since 2016, Baidu has won the World Internet Conference Leading Technology Award seven times with innovations such as Baidu Brain, DuerOS, Apollo, PaddlePaddle, knowledge‑enhanced large language models, Wenxin Agent, and the script‑driven multimodal digital‑human technology.