How iQIYI Merges AI, Big Data, and Cloud to Revolutionize Entertainment Production

01. Intelligent Production Tools

iQIYI builds its content‑creation workflow on three integrated platforms powered by artificial intelligence, big data, and cloud computing:

IPTS (Intelligent Production Tool Set) : a collection of efficiency tools for artists during shooting, editing, and post‑production, enabling real‑time frame‑level annotation and collaborative review.

IIPS (Intelligent Integrated Production System) : a digital management system that standardises project execution, improves delivery speed, and enhances quality control for promotion and hand‑over stages.

PBIS (Production Business Intelligence System) : uses IP evaluation, traffic forecasting, and test‑run analytics to predict a project's market potential, guiding commercial decisions.

During development, PBIS evaluates audience interest and expected revenue, IPTS supports on‑set review, and IIPS streamlines the hand‑off process, freeing artists from routine constraints and digitising the entire production pipeline.

02. Engaging Users Through Interactive Features

Beyond supporting creators, iQIYI invests heavily in technologies that let viewers actively participate in content consumption. Innovations include advanced "danmu" (bullet‑screen) formats such as "霸屏弹幕" that amplify popular moments, and "绕体弹幕" that let audiences collectively protect a performer.

The platform also offers the "奇观" feature, which instantly recognises actors, dialogue, and background audio with a single tap, becoming the second‑most used playback tool after fast‑forward.

At the 2021 "Love Scream" live show, iQIYI introduced a four‑screen, user‑controlled experience where audiences chose performance order, encore artists, viewing angles, and group settings. Over 90% of participants switched screens, averaging 29 switches per person, enabled by ultra‑low‑latency streaming (sub‑5‑second delay).

03. Immersive XR Live Concerts and Cloud Ticketing

In March, iQIYI launched an XR‑enabled, LED‑based virtual production studio exceeding 1,000 m², equipped with multiple XR cameras and real‑time rendering pipelines. The system blends photorealistic and stylised scenes, allowing seamless integration of computer‑generated graphics with live lighting.

The concert employed a self‑developed virtual production system and virtual‑idol system, enabling real‑time compositing of LED backdrops with animated avatars. New interaction modes—virtual seats, live‑room avatars ("桃豆儿"), large‑screen live links, and fan‑co‑created stages—delivered deep emotional resonance and immersion.

Leveraging ultra‑low‑latency internet, iQIYI introduced a "cloud ticket" ecosystem that supports cloud cinemas, cloud theatres, and a flexible ticketing/validation workflow, paving the way for future cloud‑based performances such as the upcoming "Wind Rises in Luoyang" musical.

Overall, iQIYI’s dual‑track strategy—intelligent production tools for creators and interactive platforms for viewers—demonstrates how technology can simultaneously elevate artistic workflow efficiency and enrich audience experience, positioning the company as a leading tech‑driven entertainment provider.