How iQIYI’s ‘Frame Qiyi Movie’ Turns Your Phone into a Private Cinema
iQIYI’s newly launched ‘Frame Qiyi Movie’ standard brings cinema‑grade 4K HDR, ultra‑high frame rates and immersive surround sound to mobile devices, automatically adapting to hardware capabilities, and is being rolled out across smartphones, tablets, PCs and VR platforms to meet rising ultra‑HD demand.
After debuting on TV, iQIYI’s cinema‑grade audio‑visual standard “Frame Qiyi Movie” has been progressively deployed on mobile platforms, offering users a portable “private cinema” experience with 4K resolution, HDR, ultra‑high frame rates and panoramic sound.
The solution combines 4K+HDR+high‑frame‑rate+surround‑sound technologies, delivering pixel‑level detail, wider color gamut, higher contrast and millisecond‑level motion clarity, which eliminates motion blur in fast‑action scenes such as car chases or fight sequences.
When a user’s device meets the HDR decoding and screen‑display requirements, iQIYI automatically matches the optimal playback configuration, ensuring the best possible experience without manual intervention.
Most current smartphones already support the “Frame Qiyi Movie” rendering pipeline; upgrading the iQIYI Android or iOS app to the latest version enables instant access to the feature.
Content such as “Rebel”, “Love the Special Forces”, “The Son-in‑Law”, “Little House”, “Perfect Him”, and “Life Home” have already been adapted to the standard, and iQIYI plans to extend the deployment to PC and VR platforms to further enrich its multi‑device ecosystem.
Industry data shows that 5G terminal connections reached 310 million households in the first four months of the year, and 5G users now spend an average of 3,255 minutes per month on video, indicating a growing demand for ultra‑high‑definition streaming.
At the iQIYI World Conference, the company introduced the “Five‑One” initiative, which includes a 4K production whitepaper, IMF packaging format, optimization algorithms, the Frame Qiyi Movie certification, and a leap‑forward plan, all aimed at building a standardized infrastructure that enhances video consumption quality across the industry.
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