How iQIYI Turns TV Shows into Immersive Interactive Games with AI and IVP

Immersive Experience through Multi‑Sensory Effects

The show creates a 3D‑like atmosphere by synchronizing phone vibrations and door‑closing sound effects with on‑screen actions, allowing viewers to feel the tension physically. This tactile feedback expands the audience’s imagination and closely mimics the sensation of a live tabletop mystery game.

Interactive Gameplay Mechanics

Viewers can select roles, follow a chosen character, and participate in evidence‑gathering and suspect‑voting, effectively becoming part of the narrative. Statistics show that one in five viewers engages with the interactive mode, and the average re‑watch count exceeds six times per user.

Technical Implementation

The production team uses an H5 floating layer that seamlessly overlays interactive elements on top of the video stream. AI‑based content understanding, smart scene recognition, and AI matting automatically locate and tag clues, reducing manual effort and enabling the creation of roughly 200 individual evidence items per episode.

IVP Platform and Production Efficiency

All interactive capabilities are consolidated in iQIYI’s Interactive Video Platform (IVP), which provides a “standard + tools + content templates” model. Before IVP, configuring a one‑minute vibration segment required 6–8 hours of manual work; after IVP, similar tasks can be completed in 10 minutes, and complex custom vibrations now take only 1–2 hours.

Industry Impact

By blending audiovisual, tactile, and interactive dimensions, iQIYI blurs the line between traditional TV and gaming, offering a template for future interactive entertainment. The approach demonstrates how technology can drive higher user immersion, lower production costs, and open new revenue opportunities across the video industry.