How Suning’s AI‑Driven Digital Transformation Is Redefining Retail
At the 2021 National Retail CIO Conference in Shanghai, Suning’s Director Wang Junjie detailed the company’s AI, big‑data and cloud‑based three‑step digital transformation strategy, its suite of five mature digital products, and its call for partners to extend these solutions across industries.
On March 13, 2021, the National Retail CIO Conference was held in Shanghai, focusing on post‑pandemic challenges for consumer businesses and the impact of AI, big data, cloud and IoT on retail operations.
Suning Retail Technology Institute Director Wang Junjie explained that after 30 years Suning has shifted from a retailer to a retail service provider and is now building an open retail ecosystem, including an integrated digital platform covering omnichannel membership, store digitization, supply‑chain integration and a one‑hour lifestyle circle.
Wang outlined Suning’s three‑step digital transformation model: (1) unify omnichannel business through a middle‑office platform; (2) activate enterprise‑wide data assets from owned, third‑party channels and external sources to serve online/offline users and community operations; (3) drive operations with data by digitizing members, products, supply chain, marketing, service and transactions.
Based on this approach, Suning has launched five mature digital products: Suning RPA (automation platform), Suning Jǔlì (integrated employee work platform), Suning Yǔtú (store intelligent site‑selection system), Suning Língxī Assistant (one‑stop private‑traffic community management), and Suning SUONE (lightweight cloud ERP for SMEs).
Wang also announced that Suning is seeking external partners to leverage its proven digital solutions and experience to help other industries with digital diagnosis, process optimization, product innovation and business growth.
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