How to Rapidly Build High‑Impact Activity Pages: A 3‑Layer Design Blueprint

Preface

In today’s competitive internet landscape, operators need increasingly refined and innovative activity designs to attract users, achieve acquisition, activation, and revenue goals. This “secret guide” combines Baidu APP’s past activity cases to show how to quickly and efficiently build an activity homepage, reducing cost while enhancing brand perception and user conversion.

What an Activity Page Looks Like in Big Tech

Resource slots capture traffic, while the activity homepage is the core element that retains users and drives conversion. Pop‑ups and secondary pages guide users through the full experience.

Three‑Layer Architecture for Rapid Activity Construction

1. Creative Layer

The creative layer presents static or dynamic theme graphics and interactive gameplay cores such as monopoly maps, card collections, or quiz cards. It defines the visual hook of the activity and varies widely across different campaigns.

2. Skeleton Layer

The skeleton layer hosts functional modules—buttons, titles, sub‑games, and flow elements—often arranged in a “回” (U‑shaped) layout to maximize space usage.

Title Module

Includes the main banner, partner logos, and auxiliary functions; it is highly reusable across activities.

Main Operation Module

Emphasizes the primary call‑to‑action while keeping surrounding buttons minimal to reduce cognitive load.

Gameplay Module

Presents the main and sub‑game status, progress, and incentives, often using semi‑modal layers to keep users immersed.

Flow Module

Provides cross‑activity or commercial redirects; limited in number to avoid distracting users from the primary activity.

Additional brand assets—fonts, colors, symbols, IP, and motion effects—form the foundational components that are reused throughout the activity.

3. Dialogue Layer

The dialogue layer adds interaction cues such as tips, pop‑ups, and guides to increase user pull.

Tips

Bubble tips attach to skeleton modules to deliver timely incentive copy; only one tip should appear per screen to avoid distraction.

Pop‑ups

Commonly divided into incentive, retention, and error pop‑ups; incentive pop‑ups focus on task benefits and primary actions, often enriched with IP visuals and subtle motion to mitigate interruption.

Guides

Lightweight onboarding tools—hand gestures, step‑by‑step cues, and non‑modal dialogs—help new users navigate complex activities without overwhelming them.

Non‑modal dialogs, a recent experiment, blend into the creative layer and can be paired with IP characters using first‑person and second‑person copy for stronger interaction.

Afterword

Facing tight schedules, designers can boost efficiency by leveraging AI‑generated visuals, component decomposition, and the three‑layer framework—assembling “building blocks” like LEGO to iteratively refine an activity page, freeing more time for experience depth and commercial value.