IQ运营位: A Unified Operational Configuration Platform for iQiyi Overseas App

This document details the development of IQ运营位, a unified operational configuration platform addressing inefficiencies in managing dynamic marketing resources for iQiyi's overseas app. Key challenges included high development costs, long deployment cycles, and inflexible configuration management for multi-dimensional operational data (e.g., mode, language, version).

The solution introduced three core principles: all data must be configurable, operational data must be highly available, and interfaces must be performant. Technical implementations included JSON-based data modeling for scalability, multi-point data storage with distributed caching (Redis), and SDK-driven local caching to reduce server load and improve stability.

The architecture comprises four layers: data storage (with versioning and cache synchronization), service layer (providing APIs and SDKs), access layer (simplified client integration), and monitoring layer (tracking cache usage and system health). Performance optimizations focused on reducing network requests through client-side caching and version-based data updates.

Results showed significant improvements in operational efficiency, with configuration deployment reduced to under 5 minutes. Future work includes refining the UI/UX of the operational backend and addressing edge cases in cache management.