IVP Plugin for Interactive Video Production with Adobe Premiere Integration

On July 23, iQIYI released the IVP interactive video production plugin, the first tool to deeply integrate with nonlinear editing software. This plugin allows creators to design, edit, preview, and export interactive videos directly within editing software, achieving 'zero threshold' editing. Currently supporting Adobe Premiere, the IVP plugin is available for download on iQIYI's official website under the 'Interactive Video Standards' section. Launched in May 2023, iQIYI's interactive video standard (IVG) and platform (IVP) have already enabled domestic first interactive film His Smile to go live. This release further lowers the barrier for interactive video production by making the plugin user-friendly and fully open to external users, accelerating its industrialization.

The IVP plugin includes two core modules: 'Component Property Settings Panel' for configuring branch options and 'Storyboard Panel' for building narrative structures. Creators can edit stories in real-time while previewing results, enabling 'edit-as-you-go' workflows. Future updates will add more capabilities based on user feedback. By integrating with nonlinear editing software—a staple in post-production—the IVP plugin offers a flexible, efficient solution for adding interactivity without requiring new platform learning.

iQIYI's IVP plugin represents a strategic move to industrialize interactive video. Following the launch of IVG and IVP, other platforms have also developed interactive video initiatives, recognizing it as the next 'blue ocean' market. However, current challenges include nonlinear storytelling complexities and single-ending limitations. Most studios create new platforms as solutions, but these often require time-consuming learning curves and lack preview capabilities. iQIYI's approach—leveraging creators' familiarity with editing software—provides a more accessible workflow, marking a new exploration in advancing interactive video as an industry standard.