Key Takeaways from Suning's 2017 Internet Product Manager Forum

On March 25, Suning Cloud Commerce IT Headquarters hosted the 2017 Second Internet Product Manager Exchange Forum with the theme “User Focus·Precise Product·Value is King.” More than 500 attendees listened to product experts discuss precision, marketing, and data‑driven value creation.

The event featured speakers from Tmall, Sohu Video, Ctrip, Mogujie, GrowingIO, Ele.me, Vipshop, Meituan, Dangdang, Tencent, and others, who shared practical experiences on product marketing, data monetization, growth, and community e‑commerce.

Qin Zhong, Suning IT Headquarters Member R&D General Manager, emphasized the importance of focusing on valuable users, precise product positioning, and enhancing service reputation for product managers.

Product Director Zhu Qimiao presented Suning’s O2O data‑monetization approach through the “Qianli Chuan Yin” project, converting online data into offline sales and achieving 4 billion CNY in sales in 2016 across 1,600 stores.

Tmall product expert Shuang Ye highlighted case studies such as Amazon Go, Amazon Book, and Alibaba’s trial fitting room, illustrating how big‑data enables precise marketing and a “three‑in‑one” product‑data‑operation model.

Sohu Video senior product operations manager Wang Xiaocheng discussed video e‑commerce, showing how high‑quality content drives traffic and personalized recommendations that guide consumer purchases.

Ctrip market product operations director Xu Yang explained how to extract member value during a traffic “winter,” stressing that efficiency becomes the key differentiator once precise marketing is widespread.

Zhang Zhaowei (nickname “Shanzhi”) from Meili United Group shared innovative community tactics, noting the impact of Taobao’s affiliate model and group‑buying strategies on e‑commerce growth.

GrowingIO CEO Zhang Ximeng, former LinkedIn senior director, introduced growth hacking concepts, outlining the three steps of data‑driven growth—see, think, do—and emphasizing measurable success.

Ele.me senior product manager Zhang Yingze described the evolution of restaurant ordering ranking from manual to machine‑learning models, creating a sustainable, healthy ecosystem.

The forum concluded with a full‑day agenda that provided deep learning and exchange opportunities, showcasing Suning’s extensive internet retail experience and promising further industry innovations.