Overview of Meituan Merchant Version Data Metrics System
This article provides a comprehensive overview of Meituan's merchant platform data metric system, detailing its five main modules—overview, business, traffic, customer, and product—along with competitor analysis and actionable insights for merchants to improve operations and growth.
Meituan's merchant platform offers a structured data metric system that guides merchants in understanding and improving their business performance.
01 Overview
The overview module presents real‑time data and historical summaries, displaying revenue, order volume, exposure, and conversion rates through line charts that compare today, yesterday, and industry averages.
02 Business Data
Business data includes revenue trends, order distribution, and order landmarks, with visualizations such as line charts, ranking tables, and bar charts that highlight income, order counts, and geographic performance.
03 Traffic Data
Traffic data tracks sources like listings, search, and homepage placements, showing exposure, entry, and order conversion rates via line graphs and tables, and distinguishes between organic and paid traffic.
04 Customer
Customer analysis covers profiles, price sensitivity, composition, preferences, new vs. returning users, repurchase rates, and retention, using histograms, pie charts, and ranking tables to illustrate purchasing behavior.
05 Product
Product metrics rank items by sales volume and revenue, both for the individual store and within the market segment.
06 Competitor Analysis
A comparison with Ele.me highlights differences in marketing, service, and operational metrics, emphasizing the impact of promotional activities and service quality on order conversion.
07 Conclusion
In the big‑data era, Meituan's comprehensive metric system enables merchants to gain actionable insights, adjust strategies, and become loyal users of the platform.
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Big Data Technology & Architecture
Wang Zhiwu, a big data expert, dedicated to sharing big data technology.
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