Redesigning 58’s Rental Listing Management: A Full‑Lifecycle UX Boost

Case Background

Rental is a key business line for 58. Individual listings bring strong traffic, providing continuous momentum. Helping private landlords manage listings efficiently and reduce costs improves landlord‑side experience. The design team rebuilt the listing management system to create a smoother experience before, during, and after rental. Below are the design rationale and final solution.

01 Mapping Architecture – Finding the Goal

Understanding user journeys through research is the fastest way to discover needs. Before a convenient path emerges, users cannot articulate true requirements, similar to Ford’s quote about wanting a faster horse before the automobile. The redesign observed existing rental flows, seeking a more natural, convenient approach.

Previously, listing management was a narrow stage after a landlord posted a listing. From the landlord’s perspective, listings have three states: “not rented”, “searching for tenants”, and “rented”. We expanded the concept to “pre‑rental, rental, post‑rental” to achieve full‑lifecycle management, flattening the management hierarchy.

02 Confirming Integrated Content Based on Goals

With the goal of “full‑lifecycle management from the landlord’s view”, we first needed to coordinate all tasks landlords might perform in pre‑rental, rental, and post‑rental phases. Because landlords’ states differ, task emphasis varies across phases. We categorized tasks as mandatory, optional, or platform‑recommended and integrated them accordingly.

03 Content Presentation – Clear and Natural Visual Implementation

After consolidating stage‑specific content, designers aimed for a unified, clear, and refined visual outcome, using three main tactics:

Maintain consistent visual expression across management pages for different rental stages.

Reduce fragmentation on a single page by modularizing tasks while preserving a cohesive flow.

Enhance visual polish through color schemes, appropriate module decorations, and subtle micro‑interactions.

Consistent visuals increase confidence and lower cognitive load. We modularized tasks like building blocks, applying the same visual language to similar functions and adapting them to each page.

We tested page adaptations, using top‑illustrations combined with text to convey listing status, rounded‑card modules with uniform spacing, and an immersive title‑less design to maintain rhythm. Micro‑animations were added to transitions, key data, and interactive icons to create a lively experience.

We also applied color coding (orange, green, gray, gold) to reflect pre‑rental, regular rental, premium rental, and post‑rental phases, aligning with 58’s brand orange.

Module decorations such as background curves for data charts, upward arrows for acceleration cues, and realistic agent illustrations break layout constraints and add dynamism.

Micro‑interactions, like smooth transitions when scrolling, animated numbers for daily metrics, and scaling effects on icons with appointment counts, further enhance engagement.

04 Conclusion

This redesign approached listing management from an architectural perspective, redefining the management concept and reconstructing pages. Future testing will evaluate the impact, and findings will be shared. Feedback is welcome in the comments.