Revamping Commercial Real Estate Listings: Boost Efficiency and Success Rate

Current Background

Commercial real‑estate listings are a core business driver, and the existing publishing process required a major upgrade to improve user experience and efficiency.

Problem Analysis

Inconsistent design style and interaction experience across pop‑ups and forms, leading to high user effort.

Workflow structure is confusing; important fields such as title are placed low, and address information must be entered repeatedly.

Low fault tolerance – error correction requires costly re‑editing.

Long publishing time (about 10 minutes) and irreversible options cause high user drop‑off.

Design Solutions

Three main redesign directions were defined:

Entry simplification – replace the flat list of publishing types with modular cards to focus user attention and speed up selection.

Form aggregation – merge three separate pages into a single page, combine related fields, and reduce required inputs from over 20 to 12, while adding real‑time validation to lower error rates.

Readability and visual consistency – improve layout, introduce icons, adjust typography, and unify style across the entire flow.

Additional enhancements include map‑based address auto‑completion, pop‑up selection for rent/sale type, and a poster preview feature with refresh and top‑placement services.

Project Summary

The redesign delivered a 97.6% increase in successful personal listings and shortened the publishing process by roughly 48.9%.

Future ideas include intelligent chat‑based publishing, immersive pop‑up designs, and further value‑added services such as poster sharing and premium placement.