Three Smart UI Design Tricks That Boost Flight Ticket Booking Experience
This article showcases three thoughtful UI design techniques used in Ctrip's flight ticket pages—highlighting how tomorrow's tickets are prioritized at night, price trends replace traditional calendars, and a dynamic bottom filter bar enhances both selection clarity and immersive browsing.
Today we share three outstanding experience‑design points from the Ctrip flight‑ticket scenario, illustrating how meticulous product polishing can deliver a high‑quality user experience.
When the editor checked ticket information at 9 p.m., the probability of purchasing a ticket for the same day was low, so the landing page prioritized showing tickets for the next day. Nevertheless, the UI still displays a taller “today” label to give users a reasonable preview.
The price‑calendar first presents price trends instead of a rigid date‑price list, satisfying the primary need of most users. At the top level, the lowest price within the next three months is shown to attract users and enable quick positioning, solving the inefficiency of side‑swiping. The second level uses a vertical bar chart with clear visual dashed lines to depict price trends, which is more explicit and efficient than traditional calendar displays.
The first screen of the page shows a bottom filter bar, helping users make a clear, optimal choice.
When scrolling into browsing mode, the bottom filter bar hides, providing users with the maximum viewport for an immersive page‑browsing experience.
These three points are shared today, and readers are invited to comment and discuss them on the public account.
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FangDuoduo UEDC
FangDuoduo UEDC, officially the FangDuoduo User Experience Design Center. It handles UX design for FangDuoduo’s suite of products and focuses on pioneering experience innovation in the online real‑estate sector.
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