Top 8 Web Design Trends Shaping 2021: From 3D to Video Integration

1. 3D Technology

3D techniques are increasingly permeating many fields, and web design is no exception. While 2D designs still hold a share, 3D offers a more engaging experience, supported by tools such as Figma and Adobe Dimensions CC.

2. Parallax Animation

Beyond traditional micro‑animations, parallax animation—where foreground elements move faster than background ones during scrolling—has become a popular evolution, making web‑based motion feel natural.

3. Illustrations

Designers are creating unique characters or objects to give brands personality and leave lasting impressions, moving away from text‑heavy, stock‑photo‑filled sites that can feel monotonous.

Cartoon and hand‑drawn illustration styles have recently gained traction and attracted broader public interest.

4. Minimalist Design

This isn’t a new trend, but the continued emphasis on whitespace—exemplified by Apple’s website—reflects a desire for calm, simple living, leading to user‑friendly interfaces with limited color palettes and minimal detail.

These minimalist aesthetics extend to broader color schemes while adhering to principles such as a maximum of three colors and avoidance of excessive detail.

5. Abstract Shapes

Web designers are combining abstract shapes with motion effects to create lively animations that make sites feel alive. 2021 saw an explosion of abstract and fluid shapes that challenge rigid geometric forms, offering asymmetrical excitement to visitors.

6. Gradient Color Schemes

Gradient‑based designs often use bold typography to highlight content. By creating immersive overlays, backgrounds, and textured illustrations, gradients increase visual appeal and user attraction.

Instagram’s gradient logo, introduced after its 2016 rebrand, sparked a lasting trend that continues to inspire designers.

7. Digital Showcases of Physical Products

Displaying rounded smartphone mockups or coffee‑bean‑styled packaging images helps describe physical products from a digital perspective, creating a harmonious blend of real items and the online world.

This approach yields fresh visual impressions, highlights products, and adds originality to websites.

8. Video Embedding Design

Embedding videos allows visitors to experience company culture and services, combining graphics, photos, and illustrations to convey brand messages visually.

Companies now frequently integrate pre‑recorded videos into their sites, making this one of the most engaging web design trends of recent years.