Understanding the Open Digital Maturity Model (ODMM): Structure, Dimensions, and Evaluation Criteria

1. Understanding ODMM

The Open Digital Maturity Model (ODMM) is a comprehensive framework for measuring an enterprise's digital capability maturity. It quantifies the gap between a company's current digital state and its ideal digital goals, enabling the creation of a feasible transformation plan.

ODMM has been updated to version 6.0, dividing digital maturity into four levels, six evaluation dimensions, 18 sub‑dimensions, and 174 specific indicators.

2. ODMM Model: Strategic Dimension

This dimension evaluates how an enterprise defines and implements an effective digital strategy based on a clear vision and goals. It includes three sub‑dimensions: Digital Strategy, Financial Investment Model, and Business Agility.

2.1 Digital Strategy

Level‑3 Element

Specific Assessment Aspect

Clear Purpose

Does the enterprise outline a digital vision and role in the digital ecosystem?

Pursuing New Value

Do senior leaders have a realistic view of product/service potential and a coordinated plan to shift to new platforms?

Cross‑Industry Participation

Does the enterprise adopt an open approach to engage new participants beyond traditional relationships?

2.2 Financial Investment Model

Level‑3 Element

Specific Assessment Aspect

Financial Strategy

Does the financial strategy support long‑term, potentially risky strategic investments?

Investment Budget

Is there a flexible budgeting process to evaluate and fund digital initiatives promptly?

2.3 Business Agility

Level‑3 Element

Specific Assessment Aspect

Coordination Capability

Can the enterprise effectively coordinate resources, processes, and structures for rapid strategy execution?

Strategic Portfolio Management

Does the enterprise apply appropriate investment policies to manage digital service portfolios?

Integrated Digital Operations

Are digital capabilities fully integrated into the enterprise strategy while aligning with necessary traditional practices?

3. ODMM Model: Customer‑Centric Dimension

This dimension assesses how an enterprise uses customer insights to deliver personalized experiences, focusing on Brand Trust, Customer Experience, and Management Experience.

3.1 Brand Trust

Level‑3 Element

Specific Assessment Aspect

Brand Commitment

Is a clear, consistent brand commitment expressed across all activities?

Brand Positioning

Do services and experiences support and strengthen brand promotion?

Brand Trust

Is the brand trusted by all stakeholders?

3.2 Customer Experience

Level‑3 Element

Specific Assessment Aspect

Personalization & Proactivity

Are products/services proactively customized to individual needs?

Customer Visibility & Control

Can customers easily access and control aspects of the services they receive?

Online Social

Do customers use social channels to interact with the enterprise and peers?

Structural & Additional Value

Is extra value provided to prevent customer churn?

3.3 Management Experience

Level‑3 Element

Specific Assessment Aspect

Cross‑Functional Accountability

Do all functional departments prioritize and improve customer experience?

Experience‑Driven Design

Is end‑to‑end experience a key factor in new product/service design?

Omnichannel Management

Is omnichannel management used to rationalize touchpoints and improve experience?

Customer Experience Measurement

Does the organization capture and act on customer feedback?

Single Customer View

Is there a comprehensive view of each customer's status and behavior?

Partner Coordination

Do partners share similar customer experience management practices?

4. ODMM Model: Digital Culture, Talent, and Skills

This dimension measures tools, skills, and processes needed to enhance digital workforce and evaluates recruitment, retention, and motivation of talent.

4.1 Digital Culture

Level‑3 Element

Specific Assessment Aspect

Digital Leadership

Does the organization encourage digital leadership behaviors such as servant leadership?

Adaptive Mindset & Collective Habits

How does the organization use digital connections to foster innovation and a collective culture?

Team Agility & Empowerment

Does the organization provide and motivate cross‑skill, cross‑regional teams with shared goals and digital tools?

Digital Workplace Experience

Are work design, environment, and policies conducive to a good employee experience?

Social Media Interconnectivity

Do employees engage in internal activities via social media?

4.2 Organizational Digital Talent

Level‑3 Element

Specific Assessment Aspect

Talent Acquisition

How well does the organization attract, recruit, and retain top digital talent?

Extended Workforce

Does the organization leverage crowdsourcing and global talent grids?

Motivation & Achievement

What is the level of employee motivation and sense of achievement?

4.3 Continuous Learning

Level‑3 Element

Specific Assessment Aspect

Structured On‑Job Learning

Is learning treated as a continuous activity integrated into business operations?

Organizational Knowledge Management

How is knowledge acquired and shared across the organization?

Digital Learning Delivery

Does the organization use digital methods to plan, deliver, and track training needs?

Qualifications & Certifications

Are certifications used to develop talent and improve digital skills?

5. ODMM Model: Innovation & Lean Delivery

This dimension evaluates the ability to create and deliver innovative digital products/services quickly and efficiently with partners.

5.1 Scaled Innovation

Level‑3 Element

Specific Assessment Aspect

Innovation Scope & Readiness

Does the organization innovate within a clearly defined scope?

Ecosystem Participation

Does the organization collaborate effectively with ecosystem partners?

Design Thinking Practice

Is design thinking widely practiced to generate human‑centered ideas?

Business Promotion

Are there processes to introduce and promote rapid adoption of new digital services?

Lifecycle Management

Are well‑defined processes based on real‑world data controlling the entire product lifecycle?

5.2 Lean Delivery

Level‑3 Element

Specific Assessment Aspect

Agile Development

Do requirements and solutions evolve through self‑organizing, cross‑functional teams?

Full‑Stack Monitoring

Is data from various monitoring solutions integrated for comprehensive stack visibility?

Feedback‑Based Response

Is production feedback used as the basis for operations and service management?

Continuous Delivery

Can development teams reliably release services at any time?

5.3 On‑Demand Supply Chain

Level‑3 Element

Specific Assessment Aspect

Responsive Change

Is the supply chain tightly integrated with frictionless information sharing to respond quickly?

Extended Value Chain

Do partner‑optimized designs add maximum value for customers?

6. ODMM Model: Big Data & Artificial Intelligence

This dimension assesses how an organization leverages data to create business value, improve efficiency, reduce costs, and increase revenue.

6.1 Data Governance

Level‑3 Element

Specific Assessment Aspect

Metadata Management

Does the organization provide a unified view of metadata, context, tags, relationships, quality, and usage?

Master Data Management

Does managing shared data reduce redundancy risk and integration cost?

Data Quality

Are quality management techniques applied to ensure data suitability?

Data Strategy & Policies

Are strategies and policies defined for data asset management?

Data Security & Privacy

How does the organization plan and enforce security policies for data access and audit?

6.2 Data Utilization

Level‑3 Element

Specific Assessment Aspect

Data‑Driven Decision Making

Are business decisions based on relevant data, leading to measurable performance improvement?

Data Monetization

Does the organization generate additional revenue through personalized marketing and data services?

Data Science & AI

Does the organization have strong analytics (ML/Data Science) capabilities?

Data Visualization

Are visual representations used to explain concepts and facts?

6.3 Data Engineering

Level‑3 Element

Specific Assessment Aspect

Data Integration & Interoperability

Is data movement and integration within and across the organization well managed?

Data Warehouse & Storage

Are processes in place to store data for fast reporting, querying, and analysis?

Data Architecture & Modeling

Has the organization defined a master architecture blueprint to meet data needs?

7. ODMM Model: Technology Advancement

This dimension evaluates the extent to which an organization adopts new digital technologies and establishes effective governance for automated, scalable, reliable operations.

7.1 Technology Governance

Level‑3 Element

Specific Assessment Aspect

Cybersecurity & Digital Risk Management

Does the organization have strong policies and practices to secure ICT assets while achieving business goals?

Open Standards

How effectively does the organization leverage open source, standards, and platforms for ICT agility?

Technology Policy & Roadmap

How does the organization define and implement its technology strategy, governance, architecture, and roadmap?

Environmental Impact & Cost

How does the organization manage its environmental impact, including energy consumption?

7.2 Technology Operations

Level‑3 Element

Specific Assessment Aspect

Service Orchestration

Is there a fully automated, self‑healing, scalable, reliable operating environment?

Reliability Engineering

Are software engineering practices applied to achieve higher reliability and recoverability?

Development Platform & Toolchain

Does the organization have the necessary platforms and tools to develop applications efficiently?

Intelligent Automation

Has the organization investigated and invested in process automation solutions such as RPA?

7.3 Foundational Technology

Level‑3 Element

Specific Assessment Aspect

Cloud Computing

Does the organization effectively leverage cloud computing and modern infrastructure practices?

APIs & Microservices

To what extent are digital services built using microservice architectures and API connectivity?

Network Virtualization

Are network functions implemented as software entities on standard hardware?

Gigabit Connectivity, Video & IoT

How extensively does the organization adopt the latest wireless, fixed‑line, IoT, and edge technologies?

Emerging Technologies

Does the organization stay aware of and utilize emerging technologies?

Conclusion

The ODMM provides a detailed, multi‑dimensional framework for assessing digital maturity, guiding enterprises to identify gaps, prioritize initiatives, and develop actionable transformation plans.