What Real Estate Can Learn from Manufacturing to Accelerate Digital Transformation

Event Overview

On September 16, Tencent Cloud TVP, Tencent Cloud Smart Real Estate and Great Wall Property co‑hosted a closed‑door industry ambassador summit in Shenzhen, focusing on “Post‑pandemic – Reconstructing the Digital Value of Real Estate and Property.” The event gathered TVP ambassadors, digital experts and senior executives from the real‑estate and property sectors.

Award Ceremony

Two new TVP industry ambassadors were honored: Li Hongwei, General Manager of Information Management and Digital Technology at China Overseas, and Kong Xiaokai, Senior Vice President and CIO of China Resources Land. Both have led digital transformation initiatives in their companies and will now promote industry‑wide digital exchange on the TVP platform.

Key Insights from Speakers

Jiang Wei, Senior Vice President of Great Wall Property, emphasized that technology will become a key driver of enterprise transformation and outlined two essential paths for property digitalization: (1) four‑fold online‑ization—employees, business, management and customers; and (2) leveraging digital platforms such as a “smart work‑order dispatch” system to achieve transparent, efficient operations.

He shared performance data: in the previous year Great Wall Property launched over 600 projects within a month—a task that would normally take a year—resulting in a 131 % increase in ancillary revenue and a 122 % improvement in resource bargaining power.

Chen Dongfeng, Vice President of the Guangdong CIO Association and Chairman of the Real‑Estate Branch, argued that the real‑estate sector must learn from manufacturing’s lean management, customer‑centric processes and data‑driven decision‑making to reverse declining profit margins.

Stone Shuai, Architecture Director of Tencent Cloud Real Estate, introduced the WeClient platform, an integrated solution that combines Tencent’s strengths (WeChat Work, marketing, location services, AI, etc.) to build a unified user‑portrait, standardized master data, cross‑business user operations and BI‑driven insights for the real‑estate industry.

Digital Transformation Recommendations

The speakers identified four core capabilities for modern real‑estate enterprises: (1) customer‑centric data platforms (CDP, CEM, SCRM); (2) product R&D and iteration platforms (BIM, AI‑assisted review); (3) ecosystem collaboration platforms; and (4) large‑scale operation platforms that integrate all project, cycle and professional data.

They stressed that digital platforms must be tightly coupled with business processes to enable lean workflow, data‑driven management and new revenue models, moving the industry from a “three‑high” (high cost, high risk, high inventory) to a “three‑low” (low cost, low risk, low inventory) paradigm.

Conclusion

The summit concluded with a networking dinner and reaffirmed the commitment of Tencent Cloud and industry ambassadors to continue sharing best practices, building connectivity solutions, and accelerating the digital future of real‑estate and property management.