Which UI Design Wins? Insights from Four A/B Tests During a 618 Promotion
Four A/B experiments conducted for a 618 sales event reveal that overall horizontal scrolling, coupon‑based benefits, top‑left tags, and square slots each outperform their alternatives in click‑through rates and order generation, offering actionable design guidance for e‑commerce platforms.
AB Experiment 1
Question: Which is better for department‑floor slots across all venues: overall horizontal scrolling or a fixed number of slots?
Conclusion: Overall horizontal scrolling delivers superior click and order metrics.
Details: Variant A generated higher PV, UV, and slightly more orders than Variant B.
Signed-in readers can open the original source through BestHub's protected redirect.
This article has been distilled and summarized from source material, then republished for learning and reference. If you believe it infringes your rights, please contactand we will review it promptly.
JD.com Experience Design Center
Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
How this landed with the community
Was this worth your time?
0 Comments
Thoughtful readers leave field notes, pushback, and hard-won operational detail here.