Why Most Programmers Avoid Building Their Own Mini‑Programs for Profit

Answer 1

To publish a mini‑program, an individual must first register a company; otherwise most categories are unavailable. Publication also requires a software copyright (软著). These two prerequisites block the majority of solo developers.

Answer 2

The responder built a mini‑program, registered a company to obtain additional permissions, and spent extensive effort on posting, offline promotion, and advertising. The result was that only the author himself visited the program.

Answer 3

The situation is likened to doctors not treating themselves or barbers not cutting their own hair. Some programmers do take side projects for extra income, but most do not. Two main reasons are given:

Time pressure: many engineers work 996 (9 am–9 pm, six days a week) or 5 + 2 schedules, leaving no spare time for a side mini‑program.

Economic incentive: the salary from a full‑time job far exceeds any earnings from a side project, and many companies forbid outside work, making the risk of penalties outweigh potential gains.

Answer 4

Developing a mini‑program is not limited to writing code; it requires coordination across multiple roles:

Technical roles: front‑end, back‑end, testing, operations.

Non‑technical roles: product, design, operations, business, legal, and even HR (e.g., handling social insurance for a personal venture).

A single individual cannot realistically cover all these responsibilities. Even a highly skilled developer would prefer a high‑salary job (≈ 20 k–30 k CNY per month) to spending a year on a mini‑program that might generate only a few hundred yuan. The responder suggests forming a partnership of three to five people to share the workload, effectively creating a small startup.

Answer 5

Technical difficulty is compared to building a “super city” from scratch:

Mastery of front‑end, back‑end, and database technologies is required.

Compatibility must be ensured across a wide range of devices, operating systems, and browsers.

Cost considerations include:

High salaries for engineers across the required specialties.

Server, hardware, and infrastructure expenses.

Marketing spend needed to acquire users; without traffic, even a technically excellent program fails.

Market dynamics further hinder entry:

The dominant platform (referred to as “Micro‑X”) already captures user attention, making it difficult for newcomers to attract users.

The ecosystem around the platform is mature, with established applications, user‑acquisition mechanisms, and a steady stream of developers.

An individual lacking operational experience and network resources faces a near‑impossible challenge.

Conclusion: programmers are not unwilling to develop mini‑programs; rather, a combination of regulatory barriers, time constraints, economic trade‑offs, extensive role requirements, high technical and financial costs, and strong market incumbency collectively deter most from attempting.

Code example

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