网易UEDC

Sep 25, 2018 · Product Management

Unlock the 4S Shopping Behavior Model and Boost E‑commerce Promotions

This article introduces the 4S user shopping search behavior model—combining awareness level and search scope—to classify shoppers into Surface, Stumble, Seek, and Sift, and then details targeted promotion tactics for each segment, including personalized coupons, impulse‑driven offers, search‑page incentives, and decision‑support discounts.