DataFunTalk
Feb 24, 2023 · Artificial Intelligence
Designing Experiments for Two‑Sided Advertising Markets
This article explains the challenges of A/B testing in two‑sided advertising markets and presents several experimental designs—including four‑cell traffic experiments, counterfactual interleaving, joint sampling, and simulation systems—illustrated with Tencent’s practical implementations to mitigate interference, spillover, and competition effects.
AB testingad experimentsadvertising
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