21CTO

Sep 24, 2018 · R&D Management

How Google Turned Bad Ads into a Billion‑Dollar Business in 72 Hours

In 2002, Google founder Larry Page spotted irrelevant ads, prompting a weekend engineering sprint that created an ad relevance algorithm, birthing AdWords and illustrating how a culture of efficient, mission‑driven employees can transform a simple problem into a multibillion‑dollar business.