DataFunSummit

Nov 3, 2023 · Artificial Intelligence

Applying Large Language Models to Search Advertising Satisfaction: From DNN to ERNIE and Prompt Learning

This article details Baidu Fengchao's practical use of large language models to improve search advertising satisfaction, covering search ad relevance, the transition from DNN to ERNIE, prompt-based industry isolation, AIGC applications, and a Q&A on model architecture and optimization.