BestHub
Sign in
Tag

ad tech

0 views collected around this technical thread.

DataFunSummit
DataFunSummit
Jul 7, 2024 · Artificial Intelligence

Optimizing Credit Loan Advertising Placement: Practices and Strategies from Qifu Technology

This article presents Qifu Technology's comprehensive approach to credit loan advertising optimization, covering business workflow, audience segmentation, planning strategies, intelligent creative generation, data infrastructure, modeling, and AI-driven decision-making to improve ROI and user experience.

AI modelingAIGCData Infrastructure
0 likes · 12 min read
Optimizing Credit Loan Advertising Placement: Practices and Strategies from Qifu Technology
iQIYI Technical Product Team
iQIYI Technical Product Team
Oct 20, 2023 · Artificial Intelligence

Evolution of Effectiveness Advertising Bidding Strategies: From Single to Adaptive Dual Bidding

The article traces the evolution of effectiveness‑advertising bidding—from simple single‑goal bids to weighted, Pareto‑optimal, and finally adaptive dual‑bidding models that integrate deep‑conversion estimators and a non‑linear control function, enabling platforms to balance shallow cost compliance with deep‑level outcomes such as retention and ROI.

Optimizationad techadvertising
0 likes · 11 min read
Evolution of Effectiveness Advertising Bidding Strategies: From Single to Adaptive Dual Bidding
DataFunSummit
DataFunSummit
Mar 30, 2023 · Artificial Intelligence

MindAlpha: A High‑Performance Distributed Machine Learning Platform for Advertising

The article introduces MindAlpha, a high‑performance distributed machine‑learning platform built for large‑scale, sparse ad‑tech workloads, detailing its architecture, MLOps pipeline, Spark integration, sync/async training strategies, CPU/GPU choices, model‑splitting techniques, and future directions such as model pruning and AutoML.

AISparkad tech
0 likes · 10 min read
MindAlpha: A High‑Performance Distributed Machine Learning Platform for Advertising
Cyber Elephant Tech Team
Cyber Elephant Tech Team
Apr 27, 2022 · Backend Development

How We Scaled an Ad‑Serving Engine 10× with Go and Microservices

This article details the five‑year evolution of a commercial advertising platform, the performance and architectural challenges it faced, the step‑by‑step Go‑based microservice reconstruction, and the resulting tenfold improvements in capacity, latency, and cost efficiency.

Microservicesad techbackend
0 likes · 11 min read
How We Scaled an Ad‑Serving Engine 10× with Go and Microservices
DataFunSummit
DataFunSummit
Jan 24, 2022 · Artificial Intelligence

Understanding oCPX: Intelligent Bidding, Calibration, and the Future of Computational Advertising

The article explains the origins, two‑stage mechanism, mathematical models, PID‑based calibration, and strategic implications of oCPX—an intelligent bidding solution that aims to align deep‑conversion pricing with platform revenue while highlighting its challenges and future direction in computational advertising.

PID controlad techbid optimization
0 likes · 31 min read
Understanding oCPX: Intelligent Bidding, Calibration, and the Future of Computational Advertising
Alimama Tech
Alimama Tech
Jan 19, 2022 · Artificial Intelligence

Advances in Alibaba Search Advertising Estimation: Model Deepening, Interaction, and System Efficiency (2021 Review)

The 2021 review of Alibaba’s Mama Search Advertising estimation platform details advances in model deepening—such as hash‑based embedding compression, adaptive dynamic parameters and graph neural networks—model interaction via a multi‑stage cascade with ranking distillation and oracle bias, and system efficiency gains from HPC training, mixed‑precision, multi‑hash embeddings, and fp16 quantization that deliver roughly a thirty‑fold speed‑up.

CVRGraph Neural Networksad tech
0 likes · 34 min read
Advances in Alibaba Search Advertising Estimation: Model Deepening, Interaction, and System Efficiency (2021 Review)
DataFunTalk
DataFunTalk
Jan 19, 2021 · Backend Development

Architecture and Practices of the 58.com Alliance Advertising Platform

This article presents a comprehensive overview of the 58.com alliance advertising platform, detailing its business model, core modules such as SSP, direct‑investment, DSP and creative platforms, media integration flow, performance optimizations, GC tuning, indexing strategies, and future directions for programmatic creative generation.

Big DataReal-Time Biddingad tech
0 likes · 12 min read
Architecture and Practices of the 58.com Alliance Advertising Platform
DataFunSummit
DataFunSummit
Jan 7, 2021 · Backend Development

Architecture and Practices of 58.com Alliance Advertising Platform

This article presents a comprehensive overview of the 58.com alliance advertising platform, detailing its business model, core modules such as SSP, DSP, media and creative platforms, system architecture, performance optimizations, big‑data processing, and future directions for programmatic creative generation.

Big DataDSPSSP
0 likes · 13 min read
Architecture and Practices of 58.com Alliance Advertising Platform
DataFunTalk
DataFunTalk
Oct 30, 2020 · Artificial Intelligence

Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances

This article details the end‑to‑end evolution of 360's display advertising optimization, covering business flow, common ad formats, system architecture, CPC settings, traffic layering, smart bidding, creative combination, model progression from simple to deep learning, multi‑task learning, and latency reduction techniques.

OCPCad techdisplay advertising
0 likes · 13 min read
Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances
DataFunTalk
DataFunTalk
Sep 21, 2020 · Artificial Intelligence

Data‑Driven Synonym Transformation for Keyword Matching in Search Advertising

This article explains how keyword matching in search advertising works, outlines the challenges of semantic gaps, matching‑mode determination and scalability, and describes data‑driven synonym transformation techniques—including rule‑based, sequence‑to‑sequence, metric‑space and graph‑based models—to improve recall, efficiency, and robustness.

Search AdvertisingSemantic Searchad tech
0 likes · 18 min read
Data‑Driven Synonym Transformation for Keyword Matching in Search Advertising
DataFunTalk
DataFunTalk
Sep 16, 2020 · Fundamentals

Why Advertising Needs Computation: Fundamentals of Digital Ad Auctions and eCPM

The article explains the shift from traditional to digital advertising, detailing how personalized ad selection, eCPM calculation, auction mechanisms like second‑price and VCG, and programmatic approaches transform ad markets and why computational methods are essential for modern ad platforms.

ad techauction theorycomputational advertising
0 likes · 11 min read
Why Advertising Needs Computation: Fundamentals of Digital Ad Auctions and eCPM
58 Tech
58 Tech
Jul 8, 2020 · Artificial Intelligence

Budget Pacing Techniques and Their Application in 58.com Advertising Platform

This article introduces mainstream budget‑pacing methods for cost‑per‑click online ads, describes the 58.com business scenarios, details the pacing algorithm—including bid modification, probabilistic throttling, and reinforcement‑learning approaches—explains system design with PID control, and presents online experimental results and future directions.

PID controlad techbudget allocation
0 likes · 14 min read
Budget Pacing Techniques and Their Application in 58.com Advertising Platform
360 Quality & Efficiency
360 Quality & Efficiency
Mar 17, 2020 · Fundamentals

An Overview of Online Advertising and the Fundamentals of Computational Advertising

This article introduces the evolution, basic concepts, pricing models, and testing considerations of online advertising, covering ad formats, bidding mechanisms, key industry terms, and practical SDK testing points for mobile and video ads.

ad pricing modelsad techcomputational advertising
0 likes · 8 min read
An Overview of Online Advertising and the Fundamentals of Computational Advertising
360 Quality & Efficiency
360 Quality & Efficiency
Jan 15, 2020 · Fundamentals

An Overview of Online Advertising: Concepts, Models, and Testing Practices

This article introduces the fundamentals of online advertising, covering its definition, evolution from contract to real‑time bidding models, key components such as DSP, ADX, ADN, RTB, various billing methods, and practical testing considerations for mobile ad SDKs.

ad techad testingcomputational advertising
0 likes · 7 min read
An Overview of Online Advertising: Concepts, Models, and Testing Practices
DataFunTalk
DataFunTalk
Sep 10, 2019 · Artificial Intelligence

Computational Advertising: Overview and Key Techniques from the Second Edition

The article introduces the second edition of "Computational Advertising", highlights its practical coverage of bidding algorithms, eCPM estimation, query expansion methods, and ad placement optimization, while also noting its industry impact, author credentials, and a limited‑time book giveaway.

ad techbidding algorithmscomputational advertising
0 likes · 10 min read
Computational Advertising: Overview and Key Techniques from the Second Edition
Architect
Architect
Dec 30, 2015 · Backend Development

Snapdeal Ads System Architecture: Scaling to 5 Billion Daily Requests

The article details how Snapdeal built a high‑performance, low‑latency ad‑serving platform that handles billions of daily requests by employing horizontal and vertical scaling, AP‑focused CAP choices, in‑memory data structures, and a suite of open‑source backend technologies.

Javaad techbackend
0 likes · 6 min read
Snapdeal Ads System Architecture: Scaling to 5 Billion Daily Requests
High Availability Architecture
High Availability Architecture
Aug 5, 2015 · Big Data

DSP Advertising System Architecture and Key Technologies

This article presents a comprehensive overview of DSP advertising system architecture, covering real‑time bidding infrastructure, audience targeting, data processing pipelines using Hadoop, Spark and Storm, click‑through‑rate prediction models, and anti‑fraud mechanisms, offering practical insights for engineers building high‑performance ad platforms.

Big DataDSPReal-Time Bidding
0 likes · 24 min read
DSP Advertising System Architecture and Key Technologies