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Sep 3, 2020 · Operations
Automated Regression Testing for Advertising Recall: Tools, Process, and Lessons Learned
This article describes how a commercial advertising team transformed manual ad‑recall testing into a semi‑automated regression workflow by building comparison, log, result, and case tools, addressing challenges such as anti‑fraud restrictions, data quality, special scenarios, and inter‑case interference.
AdvertisingAutomationTooling
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