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转转QA
转转QA
Sep 3, 2020 · Operations

Automated Regression Testing for Advertising Recall: Tools, Process, and Lessons Learned

This article describes how a commercial advertising team transformed manual ad‑recall testing into a semi‑automated regression workflow by building comparison, log, result, and case tools, addressing challenges such as anti‑fraud restrictions, data quality, special scenarios, and inter‑case interference.

ad testingadvertisingautomation
0 likes · 13 min read
Automated Regression Testing for Advertising Recall: Tools, Process, and Lessons Learned
360 Quality & Efficiency
360 Quality & Efficiency
Jan 15, 2020 · Fundamentals

An Overview of Online Advertising: Concepts, Models, and Testing Practices

This article introduces the fundamentals of online advertising, covering its definition, evolution from contract to real‑time bidding models, key components such as DSP, ADX, ADN, RTB, various billing methods, and practical testing considerations for mobile ad SDKs.

ad techad testingcomputational advertising
0 likes · 7 min read
An Overview of Online Advertising: Concepts, Models, and Testing Practices