58 Tech
Oct 21, 2019 · Big Data
Improving Information Exposure Measurement: Visible Ad Metrics and Data Processing Practices at 58 Platform
To address inaccuracies in traditional information exposure metrics, this article proposes adopting advertising visibility standards—defining visible exposure by pixel and time thresholds, implementing client-side logging, unique TID tracking, and ETL pipelines—to provide more reliable data for product strategy and user behavior analysis.
ad visibilitybig dataclient-side logging
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