Alimama Tech

May 10, 2023 · Artificial Intelligence

How AdaSparse Boosts Multi‑Scenario CTR Prediction with Adaptive Sparse Networks

AdaSparse introduces an adaptive sparse network that learns a dedicated sub‑network for each advertising scenario, balancing shared and specific knowledge while keeping computational cost low, and achieves +4.63% CTR and -3.82% CPC improvements in Alibaba’s external ad system, as validated on both public and massive production datasets.