Alimama Tech

Aug 24, 2022 · Artificial Intelligence

Adversarial Gradient Driven Exploration for Deep Click-Through Rate Prediction

The authors introduce AGE, an adversarial‑gradient‑driven exploration framework that injects uncertainty‑scaled perturbations into ad embeddings to approximate the downstream learning effect, combines Monte‑Carlo dropout uncertainty, a dynamic gating unit, and achieves up to 15 % offline gains and 6 % online CTR improvement over strong baselines.