Alimama Tech

Mar 16, 2022 · Artificial Intelligence

Deep GSP: Multi‑Objective Deep Learning Based Advertising Auction Mechanism

Deep GSP is a multi‑objective, deep‑learning ad auction that jointly learns rank scores while enforcing game‑theoretic constraints—monotonicity, incentive compatibility, and Nash equilibrium—and a smooth‑transition penalty, using DDPG reinforcement learning to outperform traditional GSP across revenue, clicks, conversions, and add‑to‑cart metrics.