advertising image generation

JD Tech

Mar 26, 2025 · Artificial Intelligence

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models (CAIG)

The JD advertising team proposes a CTR‑driven advertising image generation framework (CAIG) that leverages multimodal large language models, a novel reward model, and product‑centric preference optimization to produce ad images with superior click‑through performance, validated by extensive offline and online experiments.

CTR optimizationReward Modeladvertising image generation

0 likes · 10 min read

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models (CAIG)

JD Tech Talk

Mar 13, 2025 · Artificial Intelligence

CTR-Driven Advertising Image Generation with Multimodal Large Language Models

This paper proposes CAIG, a novel method for generating high-CTR advertising images using multimodal large language models, combining reinforcement learning and preference optimization to align generated content with product features.

CTR predictionE-commerceadvertising image generation

0 likes · 10 min read

CTR-Driven Advertising Image Generation with Multimodal Large Language Models