AI-native platforms

Baidu Tech Salon

May 27, 2024 · Artificial Intelligence

Intelligent Agent Technology in Commercial Advertising Platforms: Architecture and Applications

The paper describes Baidu’s AI‑native advertising platform that employs a multi‑agent architecture built on large‑language models—combining large‑small model collaboration, domain SOP‑driven coordination, and long‑term memory—to enable natural‑language understanding, proactive planning, execution and human‑like responses, illustrated by GBI analytics and JarvisBot operations, delivering higher consumption, accuracy, speed and efficiency.