iQIYI Technical Product Team

Jan 3, 2020 · Industry Insights

How iQIYI Boosted Click‑Through Rates with AI‑Powered Personalized Poster Generation

This article examines iQIYI's end‑to‑end personalized poster production and distribution system, detailing AI‑driven image cropping, smart frame extraction, feature extraction, multi‑armed bandit ranking, and online experiments that together significantly increased poster click‑through rates on TV and mobile platforms.