From Text to Images: Building Multimodal Product Search with Elasticsearch Serverless
This article examines the evolution of e‑commerce search from simple keyword matching to multimodal, cross‑modal retrieval, explains the core embedding and vector‑search technologies, compares dense, sparse and hybrid models, and demonstrates how Elasticsearch Serverless and Alibaba Cloud AI Search Platform enable a low‑cost, serverless, high‑performance end‑to‑end multimodal product search solution.
